William Hill Advert Linked Betting to Sexual Success
William Hill advert connected wagering to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has actually been banned for linking gambling to sexual success.
The ad for William Hill, which was sent as a message to users, read: "Stuck in the buddy zone? You will not be for a lot longer if you utilize this Cheltenham [horse racing] totally free bet offer."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) stated it should not appear once again in its current kind.
It stated that, according to marketing rules, gambling advertisements need to not connect wagering to "seduction, sexual success or boosted attractiveness".
"We thought about that the text ... recommended that those who gambled would be most likely to develop a friendship into a sexual relationship and therefore connected gambling with sexual success," it said.
William Hill initially safeguarded the March advert after a customer complained.
The firm said consumers who registered would "enter into a relationship with William Hill", and the advert was expected to relate this to the nature of the company they were advertising on - Tinder.
It stated it was not its intention to link betting to sexual success.
However, upon reflection it concurred the ad might have been misinterpreted and took it down voluntarily.
William Hill said: "We take on board what the ASA have actually stated about this specific advert and have actually removed it from blood circulation."
Tinder meanwhile stated it had actually examined the ad before releasing it, finding it was not socially irresponsible, offensive or targeting minors.
'Speechless'
Campaigners have actually been requiring tougher policy of betting marketing.
William Hill advert connected wagering to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has actually been banned for linking gambling to sexual success.
The ad for William Hill, which was sent as a message to users, read: "Stuck in the buddy zone? You will not be for a lot longer if you utilize this Cheltenham [horse racing] totally free bet offer."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) stated it should not appear once again in its current kind.
It stated that, according to marketing rules, gambling advertisements need to not connect wagering to "seduction, sexual success or boosted attractiveness".
"We thought about that the text ... recommended that those who gambled would be most likely to develop a friendship into a sexual relationship and therefore connected gambling with sexual success," it said.
William Hill initially safeguarded the March advert after a customer complained.
The firm said consumers who registered would "enter into a relationship with William Hill", and the advert was expected to relate this to the nature of the company they were advertising on - Tinder.
It stated it was not its intention to link betting to sexual success.
However, upon reflection it concurred the ad might have been misinterpreted and took it down voluntarily.
William Hill said: "We take on board what the ASA have actually stated about this specific advert and have actually removed it from blood circulation."
Tinder meanwhile stated it had actually examined the ad before releasing it, finding it was not socially irresponsible, offensive or targeting minors.
'Speechless'
Campaigners have actually been requiring tougher policy of betting marketing.